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Apple Halting Sales of Popular Series 9 and Ultra 2 Watches Before Christmas!

Apple Halting Sales!! You heard right! In a surprising turn of events, Apple has announced the discontinuation of sales for its Series 9 and Ultra 2 watches following a patent dispute with medical technology company “Masimo”. The dispute revolves around allegations that Apple unlawfully replicated Masimo’s technology, specifically a blood oxygen sensor capable of reading pulse rates. Despite Apple’s repeated denial of these allegations, the fallout from the dispute has prompted the tech giant to pull these popular models from store shelves.
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The Allegations and Apple’s Response

Masimo, a prominent medical technology company based in Irvine, California, accused Apple of patent infringement, specifically related to a blood oxygen sensor technology incorporated into Apple Watches in 2020. Apple, on the other hand, steadfastly denied any wrongdoing.

As of Thursday, the affected Apple Watches will no longer be available for online purchase, and they will be removed from retail stores on Christmas Eve. This abrupt decision comes after the U.S. International Trade Commission ruled in October that certain Apple Watches violated Masimo’s patents. An import ban on watches featuring the contested technology was set to take effect on December 26, but Apple took preemptive action ahead of the deadline.

Apple Watches already purchased with the blood oxygen feature will not be affected by the sales halt, providing a sigh of relief for existing owners. However, this move does raise questions about the potential impact on Apple’s holiday sales, given the timing in the final stretch of the shopping season.

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Courtesy: 2022 Sergei Elagin/Shutterstock

The Battle Beyond the Shelves: Legal Maneuvers and White House Involvement

Apple has been actively contesting the International Trade Commission’s ruling, seeking to reverse the import ban. The commission, responsible for advising the White House and Congress on intellectual property disputes, is now under the scrutiny of the Biden administration. The White House has until Christmas Day to act on the decision.

Masimo views Apple’s decision to halt watch sales as a victory, stating, “The decision to exclude certain foreign-made models of the Apple Watch demonstrates that even the world’s most powerful company must abide by the law.” This statement underscores the legal complexity surrounding intellectual property disputes in the tech industry.

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Analyzing the Fallout: Impact on Apple and Consumers

Gene Munster, a seasoned Apple analyst, acknowledges the unfortunate timing of Apple’s decision to pull watches during the holiday season but believes the impact on sales will be “fractional at most.” Munster speculates that Apple may be counting on the Biden administration to reverse the commission’s decision, explaining why the company did not pursue a licensing agreement with Masimo.

While the legal battle unfolds, the broader implications extend beyond sales figures. The dynamics between Apple and Masimo, including accusations of employee poaching and failed acquisition talks, add layers to this multifaceted dispute.

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Courtesy: 2023 Roman Zaiets/Shutterstock

Looking Ahead: Apple Halting Sales of Popular Series 9 and Ultra 2

As the tech giant grapples with legal challenges, questions linger about the duration of the sales pause and the potential resolution of the patent dispute. Apple’s status as an innovation powerhouse in the U.S. could play a significant role in the ongoing negotiations and legal formalities.

In conclusion, Apple’s decision to stop selling the Series 9 and Ultra 2 watches underscores the intricate challenges posed by patent disputes in the tech industry. The battle, now involving the highest echelons of the U.S. government, adds a layer of complexity to an already intricate legal saga.

Credit to the Source: Source Blog – Link Not Provided

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